NikeLab ACG x ACRNYM
In the campaign of his final collection at Nike, Errolson Hugh of ACRNYM had the vision to create a condition simulator, inspired by the work of Tess Bjiere.
The background / Under the design direction Errolson Hugh, NikeLab ACG’s techwear was inspired by ACRNYM.
The brief / In the campaign of his final collection at Nike, Errolson Hugh had the vision to create a condition simulator, inspired by the work of Tess Bjiere.
Our process / Working with Errolson, we created several condition states to be projected on mirror fragments and humans in our proprietary installation space. The visuals were divided into mental and physical simulations to illustrate the conditions ACG is thoughtfully designed for, all conditions gear.
The campaign / The condition simulator and visuals were used across the campaign for video, social, web and retail. The final campaign assets were seen internationally for NikeLab ACG and featured on Hypebeast.