JAY-Z x The Gold Party
In 2018, JAY-Z set out to create the most exclusive party on Oscar night. They succeeded (and we helped). In 2019, they returned to create the most coveted invite of Oscar night (and we helped again).
The Brief / Commissioned by Roc Nation and Armand De Brignac, we were asked to create a moving piece with sound to capture the energy and mystique of The Gold Party. The final work would be texted out by The Carters to personally invite their premier guest list to the soiree at The Chateau Marmont in Los Angeles.
The Strategy / We wanted to create an invitation that would stand alone as an abstract piece of art, matching the creative caliber of The Carters.
The Solution / A textable, moving art piece utilizing natural elements and artificial textures of real and imagined worlds. Based off the studio work of Studio Tess Bjiere. Music selected by JAY-Z.